Back in 2013, Alchemie Technology saw a critical need to transform one of the world’s most polluting industries, which is textile dyeing. With forecasts showing that traditional dyeing methods could contribute up to 2.5 gigatons of carbon emissions by 2050, the status quo is no longer an option. The environmental impact of dyeing, such as high energy use, excessive water consumption, and toxic chemical waste, all demanded change. With stricter regulations, government influence, and conscious consumerism, the textile industry is undergoing a sustainable transformation. As our CEO and Founder, Dr. Alan Hudd, puts it: “We can change the textile industry” and is the reason why we build Endeavour™.
The Problem We Faced in Traditional Textile Dyeing
The traditional textile dyeing industry is one of the largest industrial polluters in the world. It’s a high-emissions, water-intensive process that contributes significantly to global wastewater production.
Dr Alan Hudd: “A high energy emissions industry, a huge contributor to wastewater in the world, to becoming a truly digital, clean-tech industry.”
Despite the urgent need for sustainable textile dyeing, adoption of alternatives has been slow. When we first proposed the idea of digital textile dyeing, we encountered resistance from both brands and dyehouses who were reluctant to try a new approach to textile dyeing, both questioning the quality of the results and the investment costs.
Driven by evolving industry regulations, growing pressure from conscious consumers, and a global push for sustainability, brands are now actively seeking digital textile dyeing solutions that reduce their environmental footprint without compromising on quality or performance.
What is Endeavour™
Endeavour™ is the result of over a decade of research and development, built around our proprietary digital dyeing technology. It represents a major shift in how textile dyeing is done, combining clean-tech innovation with high-performance production.
At its core is a patented nozzle system that delivers dye in nanolitre droplets at high velocity, with high precision. This non-contact application minimises the liquor ratio and eliminates unnecessary waste by digitally controlling dye placement. It allows us to dye to the exact saturation point of the fabric, ensuring exceptional colour consistency, high fastness, and no need for reprocessing.
Endeavour™ is a complete solution, integrating in-line dyeing, fixation, softening, and drying to deliver full-width digital textile dyeing at scale, while significantly reducing water, energy, and chemical use compared to traditional methods. Rather than refining the status quo, Endeavour™ offers a new approach to dyeing: one built for sustainability and performance.
What’s Next for Endeavour™
The momentum behind sustainable textile dyeing is growing. By working with JSRTEX since our Taiwan launch in April 2024, we’ve proven Endeavour™ in live production, moving from early-stage deployment to scaled operations. This real-world validation is critical, particularly for brands weighing the transition from traditional to digital textile dyeing. But the case for adopting clean-tech, sustainable textile dyeing is growing stronger every day.
Looking ahead, our vision for what’s next for Endeavour™ includes building dedicated Endeavour™ dyehouses in key textile manufacturing regions, such as India and Bangladesh, and to make clean-tech textile dyeing accessible on a global scale.
Endeavour™: The Clean-Tech Solution
Endeavour™ is more than just a machine, it is a signal that the future of textile dyeing can be sustainable, digital, and powered by clean-tech innovation. We built it to tackle the climate crisis that affects, not just the textile industry, but the people and planet it serves.
We’re excited to be working with forward-thinking brands and textile manufacturers looking to change to more sustainable dyeing processes.
Start the conversation at enquiries@alchemietechnology.com.