The global fashion industry is under mounting pressure to clean up its act. Nowhere is this more urgent - or more achievable - than in the textile dyeing process. A stage that has long been opaque, resource-intensive, and environmentally damaging.
However, using transparency as your brand’s superpower can address these issues. With solutions readily available that are driving a clean-tech revolution in textile dyeing.
Unmasking Fashion’s Dark Secret
Behind every colourful garment lies a dark secret - textile dyeing. The World Bank Group (2025) revealed that textile dyeing is responsible for 20% of global industrial water pollution, in large part due to traditional, outdated processes.
Methods such as jet exhaust dyeing and dye baths require 2,700 litres of fresh water for just one single cotton t-shirt (European Environment Agency, 2024). The wastewater coming from these processes has been found to include up to 72 toxic chemicals, 30 of which cannot be removed through conventional treatment (Heal The Planet, 2020).
These shocking figures unmask fashion’s dark secret, reinforcing the need for urgent reform. While most brands are campaigning to be sustainable and environmentally conscious, they lack the visibility within their supply chains to justify their claims, especially during the dyeing and finishing stages. What’s more only a few brands unmask their dyeing process – avoiding the fact that their dyeing processes are depleting vital natural resources and degrading the environment.
Transparency: Crusade For Truth
Today, global consumers are demanding to know where, how, and by whom their clothes are made. A study by the National Retail Federation (2023) found that up to 80% of consumers would pay more for products that are more sustainable. Brands have the power to action these consumer demands and adapt their dyeing processes to improve their own operations and benefit the planet. This crusade for truth and transparency has led to a body of regulations being established and requiring compliance from brands.
Greenwashing and vague claims about sustainability are being addressed by governments around the world. Particularly, the EU’s Strategy for Sustainable and Circular Textiles (SSCT), and Corporate Sustainability Reporting Directive (CSRD).
As part of the EU’s SSCT, scannable QR codes will be used to track environmental impacts of garments through the supply chain, from durability to their carbon footprint. Whereas the CSRD, enforces that by 2026, brands must have disclosed their sustainability risks and their supply chain impacts. Driving transparency to be a legal requirement in textile production.
This shift marks a pivotal moment for fashion brands, as compliance with these regulations will demand innovative, data-driven solutions.
Suit-Up For The Clean-Tech Revolution
Our digital textile dyeing solutions at Alchemie Technology can be your brand’s superpower.
We are redefining what’s possible for sustainable fashion manufacturing. Our digitally controlled precision dye application delivers consistent, high-quality results at a fraction of the environmental cost of traditional dyeing processes.
Not only do we reduce the environmental footprint, but our digital lab dip Discovery and full-scale production Endeavour™ solutions create measurable, reportable data. Creating a cleaner and traceable supply chain in the process. Closing the transparency gap for brands in their supply chains and enabling you to suit-up for the clean-tech revolution.
✅ Drive your operational costs down
✅ Comply with evolving regulations
✅ Empower consumers with knowledge to build trust
✅ Deliver upon sustainability claims and goals
Transparency Is Your Brand’s Superpower
Even in times of rising scrutiny and shifting expectations, transparency is your brand’s superpower. Brands that digitise, decarbonise, and disclose their dyeing processes don’t just stay compliant - they lead.
But how much can we trust brands’ transparency?
We invite fashion brands like you to supercharge the clean-tech revolution and partner with us at Alchemie Technology. Leading with integrity and justifying your environmental claims, all while helping consumers make informed choices.
Cleaner. Scalable. Ready now. Join the clean-tech revolution with Alchemie Technology.
Contact us today: enquiries@alchemietechnology.com